IDIADA Proving Ground is an ideal venue for corporate events and presentations with a dedicated multilingual and multi-disciplinary team.


Our team has experience in successful automotive events management since 1995. The team is on hand to design, organize, manage and execute tailor-made events according to the client’s objectives and ensure a successful and safe event. 

  • Product training
  • Product launches
  • Test drives
  • Driving and engineering courses


Services offered include the following:

  • Proving ground rental
  • Expert drivers
  • Design of the test activities to be performed
  • Reference car rental
  • Mechanical support
  • Search, pre-selection and proposal of the most suitable venues, hotels and restaurants according to customers’ needs
  • Marquees and constructions rental
  • Meeting rooms and audio-visual equipment rental
  • Branding design and production
  • Full catering services and coordination
  • Hostess services
  • Transportation solutions
  • Gifts and promotional items supply


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