node /IDIADA/GLOBAL/Category-Activity/Engineering-services/Project-phases/Virtual-product-development/Styling

Styling | Applus+
DESCRIPTION

Styling feasibility

Research and benchmarking

  • Target definition
  • Market / Competitor analysis
  • Design brief

2D styling

  • Concept sketch creation
  • Concept selection and development
  • Package drawing
  • Final presentation drawings

Physical models

  • Scale clay models
  • Molding and hard modelling of parts

Exterior design

Interior and trim design

Component styling.